Tuesday 28 February 2012

The Horowitz Question

These are strange times for the publishing industry. At least, that's how it appears to me. Having only had my debut collection published nine months ago, I'm hardly a wizened veteran of the field. Nonetheless, with the future of traditional large-scale publishers up in the air because of e-readers, Amazon, digital production accessibility and all that jive, it appears obvious that I've just entered a world in something of a state of flux. You've got your self-publishers making a quick buck off authors not patient or talented enough to go through the usual channels. The again, you've got business-savvy writers like Terry Jones cutting out traditional publishing contracts by going through those very same channels. You've got hi-tech software on your iPhones and the ability to publish widely online.

You've got writers like Anthony Horowitz, who is a wizened veteran of the field, questioning the very need for traditional publishing houses as the literary industry moves into the modern age. With companies like Apple and Amazon waiting at the gates with offers of 70% royalty on all profits from books published via their digital platforms, there are now a myriad of ways to publish your writing without needing to send of those pesky submissions or wait in the Withnail and I hinterland for commissions.

Interestingly, Horowitz acknowledged the dangers that placing so much control in the hands of said corporations (as Apple and Amazon's schemes require) and ponders how much power publishers really have. It's a pertinent question; Tesco barging in on retail prices, supermarkets dictating age-bracketing and generally swallowing up all the train-station fiction and 'next-Harry-Potter' kids' books. He also questions whether authors really need publishers any more? It's certainly a conundrum.

The antithesis to Horowitz' musing is staring you in the face as you read this. Valley Press is a grass roots product of literary enthusiasm and by looking for the best in new and exciting writing, it's only gone and got itself nominated for a national business award. I'm pretty certain that I could have published my book through other channels; I could have paid to have it self-published, released it as an ebook, whatever. I'm also pretty sure the end-product wouldn't be half the quality of the finished 'Encore' that I and Jamie came out with. Where would the promotion have come from? The editing? The keen literary eye that turned my poems from random internet ramblings into a beautifully designed, coherent book? These are all aspects that writers cannot offer themselves. They require outside assistance and those within the publishing industry offer the best form of that assistance.

Horowitz acknowledged this, paying tribute to the contributions of his editors past and present and he actually read out a passage of self-published fiction to bring the to the attention of the audience the tiny oversights and repetitions that made it 'ploddy' rather than cutting and incisive. He notes, then that publishers help to raise the a for writers and the quality of their work. So Horowitz answers his own question in the end; He enjoys being part of the literary tradition that brings publisher and author together, and so do I. Again, though my experiences are thus far limited, it's definitely not a case of publisher v. author, as some camps might be chanting, including the Society of Authors. The fact that publishers are keen to focus on content, and design and all those fiddly bits that you get to bypass by self-publishing should be something to celebrate amongst writers.

If all publishers began to focus on just the money, as Horowitz concludes, they'd probably end up far better off, but where would that leave the readers who crave decent fiction, or poetry, or a cheeky bit of non-fiction? We'd be littered with more Dan Browns and Katie Prices and screen glare. The industry may be in flux, but I'm glad to be in the eye of the storm, and I'm glad to remain part of the long writer/publisher tradition.

1 comment:

  1. Hi,
    I want to be a writer. The urge to write poetry tears the very fabric of my reality. It stretches my mind and focuses my heart. However I positively dislike money and fame. I want to live in a world where the clip clop of horses accompanies the joy of a hedge full of sparrows.
    I am concerned that, within the next few years, our mobile phones will be our wallets and our books will be illuminated screens with no pages to turn, let alone feel, smell or absorb. Is it not time that the would be, and the established, authors amongst us, stood up and confronted the disenchantment that technology would bestow? Or is it time that we simply roll over and die?

    Will passion decide?

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